Natural fur shows imperfections such as irregularities in colour and appearance, which must be thought of as features rather than defects. Fur reacts to moisture and sudden changes in temperature. Keep your garment away from direct heat sources, water, and do not leave it exposed to the sunlight. Leave the cleaning of your fur garment only to a professional cleaner that specialises in fur maintenance.
Remove your garment from the packaging and place a broad shoulder or wooden hanger (not wire) as soon as possible. This will ensure that the texture remains thick and fluffy. Your garment would have been tightly packed on its journey to you - run your fingers lightly through the hairs to put them back in one smooth direction. It can take up to a few days of hanging before the fur fibers resume their natural texture and shape. This particularly applies to faux fur.
If any hairs are caught onto your garment these can be removed gently with a lint remover roll or simply picked off by hand. Do not be alarmed if fur fibers transfer to your clothing, this is a natural result of the way fur is produced.
Contrary to popular belief, pilling on cashmere is not a sign of poor quality or a design fault. The pilling is a natural characteristic of the long fibers and can be removed using a cashmere comb or electric depillar. Avoid de-pilling cashmere pieces too often as this may result in holes.
Avoid spraying any direct cosmetics on to your fur as the chemicals will stiffen the fur hairs. If your fur is exposed to the rain, allow it to fully dry naturally before storing.