Our Story

IZAAK AZANEI is a contemporary British label, founded in London in 2014 by sisters Karishma, Roshni and Deeya Khemlani. With backgrounds studying at both The London School of Economics and Parsons School of Design New York, IZAAK AZANEI was born out of a desire to fuse both contemporary and luxury aesthetics, to create an elevated yet affordable collection more in line with the versatile needs of the cosmopolitan cool-set. Having traveled extensively growing up, they became aware of the gap in the market for effortless staples that could work seamlessly with any outfit, whilst maintaining relevance over-time in a trans-seasonal wardrobe. They early found their niche in elevated knitwear, using refined shapes and rich textures to revamp everyday staples into luxury yet effortless add-on’s to any outfit. The brand’s very first design, ‘The Trim Cardigan’ quite quickly became a go-to favourite amongst celebrities and influencers, including Olivia Palermo, who featured the brand as a 2018 Emerging Designer To Watch. They have since expanded beyond knitwear to produce a ready-to-wear collection in line with their design ethos of effortless, statement luxury yet affordable and easy-to-wear pieces, working with with pure silks, feathers and embellishments. The brand is presented every season in Paris during Fashion Week, and has garnered an impressive list of stockists including Bergdorf Goodman, Harrods, Harvey Nichols, Farfetch and Joyce Hong Kong.

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- MEET THE FOUNDERS -


KARISHMA

London-born, Spain/London based

What's your guilty pleasure? 

Lemon Meringue cake from Cipriani. And the movie  White Chicks. Probably both together.

If I were a boy, I would be called? 

Pablo.

Top to-do on your bucket list? 

Cherry blossom in Kyoto.

Last 3 things you bought? 

An oversized Saint Laurent trench (from the men's section), a medium sized LV backpack as my new baby bag and a cute headband for my daughter Ariana from The White Company. 

Where did you study? 

London School of Economics (all three of us went there at different times, and studied different courses) and Parsons School of Design in New York. 

Best gift you’ve ever received? 

My daughter.

Make-up essentials? 

My favourite Huda liquid lipstick in the shade Icon and my Charlotte Tilbury contour kit.

What is on your nightstand? 

Water, Shu Uemera rose face oil and Vitamin C tablets which I also use as a baby rattle for entertaining Ariana.

Signature scent? 

Rose Musk by Montale. 

Best thing about owning a brand? 

Doing it all with my sisters.

A song that defines your view towards life?

Humble - Kendrick Lamar (I'm not a regular mom, I'm a cool mom).

Favourite Restaurant?

I'm the ultimate foodie so I could never pick a favourite, but some of my favourites are Carbone (New York),China Tang (London), Mott 32 (Hong Kong).

 

ROSHNI

London born, Dubai/London based

A book you read that really left a mark with you?

Love Life by Ray Kluun - very raw and often uncomfortable to read but deeply moving. I cried in the bathroom for legit 45 minutes right after the ending. Two years later I still think about it.

A city that keeps calling you back?

Torn between Hong Kong and New York. I’m convinced that in my past life I was a Chinese man living in New York. And no I’m not a tomboy.

Style Muse?

Giovanna Battaglia Engelbert / Christine Centenera

Ultimate beauty secret?

Dr. Barbara Sturm - her day face cream changed my life. And face masks. For something every evening, I prefer a rose or almond oil. And for something once a week, or before an important occasion my go-to masks are Love Lettuce by Lush (super affordable and unbelievable at removing all dirt and dead skin) and T.L.C Sukari Babyfacial by Drunk Elephant if you want super glowey looking skin all day, it’s unreal. (Not sponsored)

How do you like your fries?

Spicy, smothered in jalapenos, garlic, red chillies and cheese. With a side of buffalo wings.

Ultimate hoarder of?

Expensive candles, coffee table books (cliché) and dresses.

Last major fashion purchase, last beauty purchase, last home purchase?

A Goyard backpack, glowing primer by Sensai, and this amazing coffee table book called 'Religion - by Riccardo Tisci' for Visionaire. It is one of my most favourites in my collection and comes in this crazy cool wooden case. 

Currently reading?

The Untethered Soul by Michael Singer, alongside Stephen Covey's 7 Habits of Highly Effective People. I’m a super nerd when it comes to business books, but need something for the soul at the same time.

Other than IA, a brand you’re living in right now?

Balenciaga

Go-to scent?

Ambre Nuit by Dior. They also do candles in this scent which are all over my house.

A song  you can never get bored of?

Frontin - Pharrell Williams

DEEYA

London born, London-based

Favourite season?

Fall.

Last beauty purchase?

Facial Scrub by Dr Barbara Sturm - I’m already hooked.

What was the last thing you Googled?

How to make a lasagne. FYI I’m now a pro.

Favourite fashion trends?

High waisted flares and shoulder pads – there’s a reason they came back, people!

What would your last meal on Earth be?

A pepperoni pizza and a (big) glass of red wine – I would die SO happy.

Five fashion items you can’t live without?

Leather biker jacket, cross body bag, that one pair of perfectly high waisted workout leggings that are just way better than any of the others, black v-neck t shirt and my all-time favourite grey IA hoodie. Pretty much my everyday attire.

Favourite candle?

Tuberose by Diptyque or Blush by Lily-Flame.

Quote to live by?

Mary Lou Kownacki — 'There isn't anyone you couldn't love once you've heard their story. '

Favourite fictional character?

Cher Horowitz or Becky Bloomwood (if you know, you know).

Currently reading?

40 Rules of Love by Elif Shafak. I'm convinced that I am a reborn Sufi.

How do you like your eggs?

In a cake, as they should be.

Favourite music artist?

Sabrina Claudio - all day, everyday.