IZAAK AZANEI is a contemporary British label focused on elevated closet staples. Founded in London in 2014 by sisters Karishma, Roshni and Deeya Khemlani, the brand was born out of a desire to create an accessible and versatile offering more in line with the on the go, cosmopolitan cool-set.
The brand's unique design aesthetic is centred around an aim to create pieces that are classic yet relevant, effortless whilst chic, and wearable by women of all ages. The collections are primarily designed using high quality and ethically sourced fur, faux fur, cashmere and merino wool; consisting of pieces that can be worn together or as separates and mixed seamlessly to create an effortless everyday or evening look.
With experience working under renowned British furrier Rebecca Bradley, innovative techniques are employed to ensure the fur is lightweight, making the pieces trans-seasonal and wearable across continents. The designers make a conscious effort to work with superior quality origin assured furs from strictly regulated European farms from the prestigious auction house, Saga Furs. Saga Furs is the global pioneer in responsible fur farming, with a focus on quality, traceability and sustainability. IZAAK AZANEI is proud to have the prestigious Saga Furs label in its products.
The brand is presented each season at Paris Fashion Week, and has garnered an impressive list of presitgious stockists including Bergdorf Goodman, Harrods, Harvey Nichols and Joyce Hong Kong & Beijing.
- MEET THE FOUNDERS -
London-born, Spain/London based
What's your guilty pleasure?
Lemon Meringue cake from Cipriani. And the movie White Chicks. Probably both together.
If I were a boy, I would be called?
Top to-do on your bucket list?
Cherry blossom in Kyoto.
Last 3 things you bought?
An oversized Saint Laurent trench (from the men's section), a medium sized LV backpack as my new baby bag and a cute headband for my daughter Ariana from The White Company.
Best gift you’ve ever received?
My favourite Huda liquid lipstick in the shade Icon and my Charlotte Tilbury contour kit.
What is on your nightstand?
Water, Shu Uemera rose face oil and Vitamin C tablets which I also use as a baby rattle for entertaining Ariana.
Rose Musk by Montale.
Best thing about owning a brand?
Doing it all with my sisters.
A song that defines your view towards life?
Humble - Kendrick Lamar (I'm not a regular mom, I'm a cool mom).
London born, Dubai/London based
A book you read that really left a mark with you?
Love Life by Ray Kluun - very raw and often uncomfortable to read but deeply moving. I cried in the bathroom for legit 45 minutes right after the ending. Two years later I still think about it.
A city that keeps calling you back?
Torn between Hong Kong and New York. I’m convinced that in my past life I was a Chinese man living in New York. And no I’m not a tomboy.
Ultimate beauty secret?
Face oil every night - my favourites are rose, and sweet almond.
How do you like your fries?
Spicy, smothered in jalapenos, garlic, red chillies and cheese. With a side of buffalo wings.
Ultimate hoarder of?
Expensive candles, coffee table books (cliché) and dresses.
Last fashion purchase, last beauty purchase, last home purchase?
A Goyard backpack, glowing primer by Sensai, and this amazing coffee table book ' Religion - by Riccardo Tisci' for Visionaire. It is one of my most favourite in my collection.
The Untethered Soul by Michael Singer, alongside Stephen Covey's 7 Habits of Highly Effective People. I’m a super nerd when it comes to business books, but need something for the soul at the same time.
Other than IA, a brand you’re living in right now?
Ambre Nuit by Dior. They also do candles in this scent which are all over my house.
A song you can never get bored of?
Frontin - Pharrell Williams
London born, London-based
Current skincare routine?
I alternate my cleansing routine with Aqua Marina from Lush and the Daily Microfoliant from Dermalogica, followed by the rosewater facial spray from Mario Badescu (everyone needs this in their life), rose oil from Pixi and Balm DotCom from Glossier (flavour: birthday cake).
What was the last thing you Googled?
How to make a lasagne. FYI I’m now a pro.
Favourite fashion trends?
High waisted flares and shoulder pads – there’s a reason they came back, people!
What would your last meal on Earth be?
A pepperoni pizza and a (big) glass of red wine – I would die SO happy.
Five fashion items you can’t live without?
Biker jacket, cross body bag, that one pair of perfectly high waisted workout leggings that are just way better than any of the others, black v-neck t shirt and my all-time favourite grey IA hoodie. Pretty much my everyday attire.
Tuberose by Diptyque or Blush by Lily-Flame.
Quote to live by?
Mary Lou Kownacki — 'There isn't anyone you couldn't love once you've heard their story. '
Favourite fictional character?
Cher Horowitz or Becky Bloomwood (if you know, you know).
40 Rules of Love by Elif Shafak. I'm convinced that I am a reborn Sufi.
How do you like your eggs?
In a cake, as they should be.